The majority of those bottles -- 1,200 -- wind up in landfills and are not recycled.
Kinda makes you want to swear off bottled water forever, doesn't it?
Well, I did that earlier this summer after I began doing some work for Primo Water, a company that is doing its best to educate consumers about the environmental cost of bottled water and to educate us about more eco-friendly alternatives to the bottle.
Primo is asking consumers to break free from bottled water to prevent BILLIONS of plastic bottles from going into our landfills every year.
"Our goal is to empower consumers to break free of the bottled water habit, which is hurting our planet," said Primo Water CEO Billy Prim. "We believe we can make a substantial environmental impact by informing Americans of the true costs of bottled water and introducing them to an even better alternative than tap or filtered water."
Unlike companies that are pushing tap water filters, Primo Water understands why water drinkers took to the bottle in the first place: it's a convenient source for cold, delicious water. Primo Water dispensers offer a Zero Waste alternative, while at the same time delivering convenient access to pure, healthy and delicious cold (or hot) water at the push of a button.
Home filtration systems, while popular, are often ineffective at removing all contaminants from water, including harmful microbials. In addition, filters must be replaced monthly, making these systems expensive and time-consuming to maintain. And what's the payoff for all that work and expense? Boring, lukewarm tap water.
And there's mounting evidence that our tap water isn't as safe as we've been led to believe.
It's no wonder that bottled water drinkers by the hundreds of thousands are buying Primo Water dispensers for their homes. They're trading an environmentally harmful habit for a green one without sacrificing convenience or decreasing their intake of healthy water.
Primo Water dispensers require no costly filters, and they consistently deliver refreshingly pure and great tasting cold water. Each dispenser offers instant access to hot or cold water, and some also have a third "cool" option. Consumers can choose from stylish-looking, top-loading dispensers, to new bottom-loading dispensers that cleverly hide the bottles in the bottom cabinet. Prices for Primo's Energy Star-rated dispensers start at just $99 at leading mass merchandise and home improvement retailers nationwide.
Primo Water, available in 3-gallon and 5-gallon bottles at grocery, mass merchant and home improvement stores nationwide, is 99.99 percent pure, and it is enhanced with minerals for a great taste with a silky finish. In fact, Primo Water is preferred by 3 out of 4 people over the nation's leading water brands.
Dispensers are a great green alternative, because they allow consumers easily to reduce, reuse and recycle:
- Reduce: By switching to a dispenser, the average family will prevent more than 1,000 single serve bottles per year from going into landfills
- Reuse: Bottles used in dispensers can be refilled 60 times before they are recycled
- Recycle: At the end of their life cycle, Primo's water bottles are recycled with no waste going into landfills
Before I learned about Primo, I'd never considered having a water cooler in my home. For three reasons: I'm much too picky about my decor to want to make an ugly water cooler a fixture in my kitchen. Second, I wasn't willing to pay for in-home delivery because I know from the experience of having it at my office that cooler rental and delivery can be expensive. Thirdly, I've hefted those heavy water jugs at the office and spilled them all over the floor, and that's an experience I didn't want to repeat at home.
But Primo Water has an answer for all my objections.
1) Primo Water offers both top and bottom loading dispensers, which cleverly hide the water bottles. Most look like miniature refrigerators, and there are designs in stainless steel, white and black to match your other kitchen appliances.
2) Primo Water offers an innovative in-store exchange system. When you need more water, you just take an empty jug back to your local grocery, mass merchandise or home improvement store and exchange it for a full bottle. (If you've ever exchanged a propane tank for your gas grill, a Primo Water exchange works the same way.)
3) There's no heavy lifting with Primo Water and no spills if you have a bottom-loading dispenser, which is what I chose. My toddler and I loaded our first bottle of water in no time. I just pulled off the cap, slid the bottle inside the cabinet, inserted the pump, tightened the cap and shut the cooler door.
The best thing about having a Primo Water dispenser is that it encourages our family to drink more water.
In the past, my son has been known to throw his sippy cup in protest when I filled it with water instead of watered down juice or milk. But there's a real coolness factor of getting water out of our Primo dispenser, or as Jackson likes to call it, our water machine.
Funny story: We have a set of zoo Lego's, and whenever we play with them, Jackson builds a "water machine" for the polar bears.
I'd read the research from Primo that children in homes with water dispensers drink more water. Now, I've seen that statistic come to life in my own home.
If you're interested in a Primo Water dispenser for your home, I encourage you to browse the models online. And to find out what stores in your area carry Primo's 3-gallon and 5-gallon water bottles, go here.
As part of the Goo Goo Giveaway Extravaganza, I'm giving away a sleek new Primo Water stainless, bottom-loading dispenser just like the one pictured above to one lucky reader.
While you're learning more about Primo Water, don't forget to check out Break Free 411, Primo's new consumer education Web site and the Break Free 411 blog. You can also sign up for the Primo Water Community for another chance to win a free cooler and share a coupon with a friend.
Primo Water is also searching for bloggers who are interested in becoming brand ambassadors and hosting giveaways on their Web site. If you're interested, please contact me , making sure to include a link to your blog.
To enter the giveaway, go to Primo Water's Break Free 411 Web site and sign the pledge. Leave a comment here letting me know that you've done so.
You can also earn extra entries by:
- Commenting on any posting on the Break Free 411 blog
- Following Break Free 411 on Twitter
- Subscribing to the Break Free 411 blog in a reader
- Following me on Twitter
- Becomimg a fan of Primo Water's Break Free 411 campaign on Facebook
- Becoming a fan of Goo Goo Buy Buy on Facebook
- Retweeting the following on Twitter up to 3 times a day: 30 billion plastic water bottles in landfills every year is too much! Break Free from bottled water @breakfree411 www.breakfree411.com
- Retweeting the followoing on Twitter up to 3 times daily: Freedom. Do the Earth a favor and Break Free from bottled water with me. @breakfree411 www.breakfree411.com
- Tweeting about the Goo Goo Giveaway Extravaganza (once daily) using the hash tag #googoogiveaway
Please leave a separate comment for each entry. Be sure to include an email address so I can contact if you win. Also include your Twitter name on Twitter entries and a link to any tweets you post about this contest for verification.
Contest is open to U.S. residents only. Contest ends at 11:59 PM EDT on October 31. Winner will be drawn at random from all entries and will be contacted by email. Winner has 48 hours to respond to that email. If no response is received in that time, a new winner will be drawn.
Don't forget to check out the other prizes being offered as part of the Goo Goo Giveaway Extravaganza. Come back every day to see what's new.